Two McDonalds' meals... or two lifetimes of dog wisdom?
By Jennifer Stoeckl, MAT - Dire Wolf Project CEO, July 15, 2025
There’s a certain loneliness to being the only one howling in a storm.
We’ve faced the thunder of criticism before… from keyboard warriors in hushed corners of the internet to “experts” who parrot the same outdated narratives passed down like folklore in the dog world.
But this last one hit differently.
If you read last Friday’s email, you know that a former Inner Circle member, someone who had followed our pack for over two years, left in a huff because we dared, dared, to compare genetically engineered wolves created by Colossal Biosciences to the modern ideology of species fluidity and trans-humanism.
Not to mock or insult, but to illuminate.
To point to the dangerous cliff edge where science without moral grounding often tumbles into ideology.
Apparently, that was too much truth.
And so, once again, we find ourselves alone at the edge of the forest, facing the cold digital wind, with only truth wrapped in logic to keep us warm.
That’s exactly why I wrote The Dire Wolf Project book.
I wanted to set the record straight for anyone brave enough to listen.
This book is our fossil record.
It is the marrow-deep evidence for why our breeding program is unlike anything else on Earth.
It stands as a full-throated response to the mob of critics, activists, purists, Reddit trolls, and mainstream breeders who say, “You’re doing it wrong.”
To which I say:
We’re not doing it wrong.
We’re doing it real.
We follow the path carved by nature’s own hand, what Lois has always called God’s Breeding Plan™.
And that path doesn’t curve for feelings.
It climbs steep and wild, past the manicured gardens of modernity and back into the unrelenting terrain of survival, balance, and ecological harmony.
This book will not coddle you.
It will not pat your head and tell you that following the crowd makes you correct.
Instead, it will teach you:
- Why waiting until 2 years old to breed shouldn’t be the gold standard (and why that belief might be harming dogs more than helping them)
- What “health testing” actually accomplishes—and what it doesn’t
- How to truly eradicate inherited disease (yes, it’s possible—if you know what to look for)
- What canine temperament is actually made of—and how we’ve selected for specific traits generation after generation
- Why jobless dogs still have immeasurable worth
- And most importantly…
Why the modern dog world is crumbling under the weight of misplaced emotion, ignorance of nature, and the myth of domestication without discipline
Basically, this book is firewood for your fire.
It’s the kindling you’ll need when your neighbor questions you.
When your vet raises an eyebrow.
When someone online calls you a monster for loving a breed built by purpose, not popularity.
It’s not just facts—it’s philosophy backed by science.
It’s not just data—it’s DNA, intention, and history braided into one.
And for $24.95 (the price of two McDonald’s meals that’ll be forgotten by sundown) you can own something that lasts a lifetime.
A guide, rebuttal, and shield.
I spent an entire year writing this book throughout 2017 and 2018.
Every chapter is laced with footnotes, references, and scientific studies.
I wrote it because the truth was being buried beneath emotion and ego.
Because no one else was willing to say what needed to be said.
Because we live in a time when comfort is mistaken for kindness, and nature is being rewritten by people who have never dirtied their hands in real soil.
But dogs don’t live in theory.
They live in ecosystems.
In packs.
In cycles.
And if we forget that, we will lose them.
So, if you’ve ever questioned why we do what we do…
If you’ve ever needed the words to face the scoffing critics…
If you want to know the difference between breeding for beauty and breeding for survival…
This is the book.
And take a stand with us.
For science.
For truth.
And for the dogs who deserve better.
Because we’re not creating something new.
We’re remembering something ancient.
And we will not be silenced.
Jennifer Stoeckl is the co-founder of the Dire Wolf Project, founder of the DireWolf Guardians American Dirus Dog Training Program, and owner/operator of DireWolf Dogs of Vallecito. She lives in the beautiful inland northwest among the Ponderosa pine forests with her pack of American Dirus dogs.