I know something you don't know!

By Jennifer Stoeckl, MAT - Dire Wolf Project CEO, Aug. 19, 2025
Mustang - 7 months old - down
Mustang at 7 months oldfrom the Muscle Car litter

Something strange happened to me this month.

Not once… but twice!

Two completely different people asked me the same exact question!

The first came quietly, tucked in an email from one of our Inner Circle packmembers:

“Jennifer, have you heard of the Companion Dog Project?”

At the time, I hadn’t.

But curiosity is a stubborn hunter, so I went digging.

And at first, what I discovered had me SO excited!

Line after line, I thought:

“Yes! This is it!

This is exactly what

I’ve been saying for years!”

It was almost eerie, like someone had crawled inside my head and written down my own words.

I even became so excited that I entertained a brief thought of possibly joining their companion dog registry.

But then, I stumbled across something that made my ears go flat.

It was jarring and unexpected.

And it immediately took me back to the real world.

I knew in that moment that, no matter how much I admired their work, the Dire Wolf Project could never join them.

I might have left it there never thinking about them again, except…

Yesterday, on our viral Facebook post, another person asked me the very same thing:

“Have you heard of the Companion Dog Project?”

Now, I guess it could have been just coincidence.

Or maybe… These two Dire Wolf Project supporters secretly conspired together to draw me in with their curiosity-building greatness!

Either way, I couldn’t ignore it anymore.

So I sharpened my claws, pulled out my pen, and… wrote an article.

Cuz that’s what I do best, right?!

It explains exactly why the Dire Wolf Project could never join the Companion Dog Project.

Not because we dislike them. (We don’t).

And not because we don’t admire the direction they’re going. (We do).

But because I discovered something they promote that we could never compromise on.

And no, I’m not telling you what it is here…. Not even a hint…. Not even if you beg.

“Why not?” you ask.

Because sometimes I’m a brat.

Well, even if it were to be true that I’m a brat (which I think is questionable), the real answer is that the fundamental differences between us (and every other all breed dog registry I’ve ever come across) are vital to our work at the Dire Wolf Project.

The very foundations of our work adhere to something greater than anything that’s come before in the dog world.

It didn’t come from me, I simply understood it and brought it to you.

It didn’t come from Lois, she only lived it.

It came from the old ways, passed down through the generations until a young woman grasped at its truth and didn’t let go no matter what happened in life all around her.

It came to a daughter who listened to the ancient wisdom carried all those long years by a woman all alone.

If you want to know what I found, though, you’ll have to read the full article yourself:

  • Read why the Dire Wolf Project could NEVER join the Companion Dog Project.

https://direwolfproject.com/blog/strongbred-breeding/why-would-we-never-join-the-companion-dog-project/

I’ll see you there.

P.S. The Companion Dog Project is doing good work. But after two lifetimes of sacrifice and hard work, we’ve built something on an unshakable foundation. And once you read my article, you’ll understand why I could never give those up.

Jennifer Stoeckl is the co-founder of the Dire Wolf Project, founder of the DireWolf Guardians American Dirus Dog Training Program, and owner/operator of DireWolf Dogs of Vallecito. She lives in the beautiful inland northwest among the Ponderosa pine forests with her pack of American Dirus dogs.