Puppy training for dummies

By Jennifer Stoeckl, MAT - Dire Wolf Project CEO, March 27, 2023
Mr Rogers - 4 weeks old
Mr. Rogers 4 weeks old



Not you,

I didn’t mean you!

You’re not a dummy.

I meant people like you…

Uh… I mean… ur… not like you.

Oh geez…

If you are new to the Dire Wolf Project’s Inner Circle membership, WELCOME!

It’s great to have you with us.

Last week we talked about the American Dirus dog as the world’s first giant companion dog breed.

The Dire Wolf Project strives to adhere to our founder Lois Schwarz’s vision of creating the perfect companion dog for our busy modern lives.

In her work as a business woman in the 1980s owning several dog shops in southern California, Lois understood many families were mismatched with their dogs.

They needed a calm, quiet, gentle, submissive, loyal, loving, kind-hearted dog that wasn’t going to roam, jump, dig, bark, or bite.

Instead, they had an active, independent, vocal dog with over-confidence and a dominant personality.

At the time, the only dog breeds in the companion dog category were small.

The problem was, many people wanted a big dog.

After a great deal of research, Lois came to the conclusion that no large companion dog breed existed. All large dog breeds were selectively bred for centuries for herding, protection, or hunting work.

Where was the large breed of companion dog that so many in towns and cities wanted?

It didn’t exist.

So… Lois Schwarz decided to devote her entire life to creating it.

She thought at the time it would only take a few generations.

Twenty years later, she had the temperament she wanted. All of her dogs were calm, mellow, quiet companion dogs.

As we explored in last week’s emails, this unique type of dog breed requires unique training techniques.

American Dirus dogs bred by the Dire Wolf Project are submissive, sensitive, emotional beings that need a different approach from the normal working dog training that most people are familiar with.

The DireWolf Guardians Philosophy book I wrote is meant to introduce you to the best training techniques for this new category of dog breed.

However, it is not a step-by-step guide on how to train this rare breed.

There is a book that DOES take you through the exact steps, though.

Lois Schwarz spent years developing THE MOST complete puppy training manual that brings new owners through ALL the necessary steps they need to have a well-mannered, respectful large companion dog.

If you want the manual that goes with your new puppy… Lois’s Handbook for New Puppy Owners is it!

Word of caution, though: this book is COMPREHENSIVE!

The words are written in small print with little room for margins and it does NOT have page numbers.

The book is thick and covers every aspect of training your puppy… start to finish.

It has pictures, but there is a LOT of reading, studying, and practice.

She even gives you homework!

An AKC Saluki breeder I know recently described Lois’s Handbook for New Puppy Owners as, “Hands down the BEST dog training book I have ever read!”

If you aren’t dedicated to following the steps outlined in this book, better pass on this one.

But, if you want an amazing, comprehensive puppy training manual that literally guides you through the entire training process, this is a perfect choice.

You could pay hundreds or even thousands of dollars on a dog trainer that doesn’t understand the nature of a companion dog breed like this one.

Or… you can get the manual that comes with your puppy.

You are going to kick yourself if you don’t get this book and later have behavior issues. Especially since the solution to your behavior issues is incredibly inexpensive.

You cannot get back lost time.

But you can plan now to start things off correctly with your new puppy.

This serious dog training tome… masterpiece, really… is a steal when you consider the alternatives.

Dog training classes can range from $30 to $100 AN HOUR!

This book provides months of step-by-step training instruction.

You’ll want to purchase the physical book for $39.00 so you can highlight and make notes.

I know!

An INSANE low price for the amount of content and years of work.

If you want me to drop a copy of this book in the mail for you, send $39.00 to PayPal or Venmo: @direwolfdogs and place your address in the notes section.

PS: Lois receives all the proceeds. I do not make any money from the sale of this book.


I almost forgot!

Today is MONDAY!

Jennifer Stoeckl is the co-founder of the Dire Wolf Project, founder of the DireWolf Guardians American Dirus Dog Training Program, and owner/operator of DireWolf Dogs of Vallecito. She lives in the beautiful inland northwest among the Ponderosa pine forests with her pack of American Dirus dogs.