The Velcro Dog

You know that moment when your dog is staring at you like you’re the absolute center of their universe…

…but also refuses to sit when you ask?

Or when they follow you into the bathroom like a tiny, furry stalker, but the second you try to teach them a new command, they suddenly act like you’ve asked them to recite Shakespeare?

Yeah, welcome to the club of velcro dog owners!

And if your dog happens to be a calm, sensitive soul—the kind that looks up at you with those heart-melting eyes as if to say, “Please don’t be mad… I’m just a little confused…”—then, oh boy, do I have news for you!

For the past year, I’ve been working on a project that’s part guidebook, part lifesaver, and all genius (if I do say so myself).

It’s called Canine Culture Shock, and the first draft is finally nearly complete.

Let’s Get Real About Your “Velcro Dog.”

Most dog training books are written for…

Well…

Let’s just call them the “star athletes” of the dog world.

You know the type:

Hyper-energetic working breeds that will climb Everest for a slice of cheese, leap tall buildings for a tennis ball, or do backflips just to hear, “Good boy!”

But your calm, sensitive dog?

Yeah, they’re not about that life.

They’re the thinkers.

The quiet observers.

The “let me sit back and watch you embarrass yourself before I decide if I’ll participate” types.

And while those hyper, treat-obsessed dogs are getting all the attention in the dog training world, your loyal, affectionate, velcro dog is being left out in the cold.

The result?

• You try every training method under the sun, but nothing seems to click.
• Your dog seems hurt when you correct them—or worse, shuts down entirely.
• You start doubting yourself, wondering if you’re the problem.

Sound familiar?

The problem isn’t you (or your dog).

It’s the advice.

Here’s the thing.

Training a calm, sensitive dog isn’t harder than training a working dog—

It’s just different.

It’s like comparing apples to…

I don’t know, kumquats.

Sure, they’re both fruit, but they couldn’t be more different.

And that’s exactly what Canine Culture Shock is here to fix.

Here’s the deal.

No other dog training book on the market today is written specifically for calm, sensitive dogs.

NONE.

Sure, you can find books that will tell you to “be the pack leader” or shove treats in your dog’s face every 2.3 seconds.

But for dogs like the American Dirus—dogs bred for their calm, loyal, and sensitive nature—those methods can actually backfire.

Trust me, I’ve been there.

For the past 20 years, I’ve been working with these incredible dogs through the Dire Wolf Project.

I’ve trained them for search and rescue, therapy work, and even service dog tasks.

And let me tell you…

I’ve made every mistake in the book trying to train these dogs the same way you’d train a high-energy breed.

Now, after years of trial, error, and more than a few facepalm moments, I’ve developed a training approach that actually works.

Canine Culture Shock is not just another dog training book.

It’s a complete mindset shift.

It’s about understanding your dog’s calm, sensitive personality and building a training strategy that:

• Strengthens your bond instead of straining it.
• Teaches your dog how to thrive in human culture (because let’s face it: dogs don’t come with a “How to Be Human” manual).
• Builds trust, so your dog looks to you as their confident leader instead of making up their own rules.

Here’s what this book won’t do:

• It won’t promise you overnight results.
• It won’t give you cookie-cutter advice that works for high-energy breeds but leaves your sensitive dog confused or stressed.
• And it definitely won’t work for trainers stuck in their ways.

But if you’re ready to truly connect with your velcro dog…

To train them in a way that respects their personality…

To finally see them flourish as the calm, loyal companion you know they can be…

Then you’re going to love this book.

The first draft Is nearly here—

And it’s going to be big!

I could go on (and on) about how game-changing this book is.

But here’s the truth: it’s not for everyone.

It’s for the dog owners who care deeply about their bond with their dog.

It’s for the people who are tired of feeling like they’re doing something wrong when all they’re missing is the right approach.

It’s for the owners who want to give their velcro dog the best chance at thriving in a human world.

If that sounds like you, keep an eye on your inbox.

The official release date for Canine Culture Shock is just around the corner.

Until then, give your velcro dog a belly rub for me.

(They’ve probably been waiting patiently this entire time for you to finish reading this email.)

Here’s the link to learn more about the specific details for Canine Culture Shock to get your prepared about finally having the training strategies for the calm, sensitive dog in your life.

https://direwolfproject.com/direwolf-publishing/coming-soon1/canine-culture-shock/

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P.S. If your dog is the type that looks at you with sad puppy eyes whenever you leave the room… you need this book.

Don’t let them down.

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P.P.S. If you want the ultimate velcro dog in your life, Barracuda steals the show in our latest Movie Monday video!

Your heart will melt.

She’s simply irresistible!

https://youtu.be/hSWQgK4gv00

She’s waiting for her forever home.

Reply to this email to let me know she’s the one.

Jennifer Stoeckl is the co-founder of the Dire Wolf Project, founder of the DireWolf Guardians American Dirus Dog Training Program, and owner/operator of DireWolf Dogs of Vallecito. She lives in the beautiful inland northwest among the Ponderosa pine forests with her pack of American Dirus dogs.