OH NO, YOU DIDN'T!!!
By Jennifer Stoeckl, MAT - Dire Wolf Project CEO, June 10, 2025
So, two days ago something incredible happened that’s never happened to the Dire Wolf Project before!
The Dire Wolf Project was featured on a 9 million subscriber Facebook page called:
Unbelievable Facts!
Over 2,000 impressions and LOTS of comments.
My heart almost lept out of my chest, I was so excited!
Not just for the free publicity, which is AMAZING!!
But also because I just KNEW there were going to be the most amazing comments to enjoy feasting on.
The real fun starts when I dive into the comments on anything that goes viral about the Dire Wolf Project.
Pure comedy gold!
And sure enough…
IT’S ON!
Get the spit ready, because we’re roasting more than just marshmallows tonight.
We're fire-walking over flaming stupidity.
Time to unleash the Alpha!
Sharpen you fangs, because here’s a perfect thread to sink our canine teeth into…
DEE BORDELEAU
"There are millions of abandoned animals out there in need of good homes. Breeders are a scourge that should be eliminated."
Oh, honey.
Let me put down my mammoth femur real quick because… WHAAAAT?!
“Scourge that should be eliminated”?
Are we talking about dog breeders or a Marvel villain here?
So because people crash cars, we should ban the manufacturers?
Because people misuse medicine, we should shut down pharmacists?
Because some fools abandon dogs, responsible breeders should be ELIMINATED?
Wow. Logical fallacy much?
I haven’t seen a mental leap like that since leaping lemurs in Ice Age: Dawn of the Morons.
Let’s not forget:
The Dire Wolf Project is the opposite
of the mess you’re describing.
Ethical breeders aren’t the problem.
They’re the ones keeping the canine gene pool from turning into an inbred puddle of derp with eyes pointing in opposite directions.
Eliminate breeders, you say?
Sure, let’s also eliminate books because some people don’t read them.
Let’s burn down farms because grocery stores throw out old lettuce.
Let’s ban scissors because you might run with them.
DEE, PLEASE.
The only thing we need to eliminate is your internet access until you’ve read a single article written by someone with an actual brainstem.
NICHOLAS GARCIA
"Yes, get rid of breeders so all cats and dogs will go extinct. Human breeding should be outlawed too."
Nicholas just woke up and brought a sarcasm grenade to a comment thread!
We salute you.
Sure, let’s ban breeders and let every living domestic species go extinct while we’re at it.
And, what the heck, let's outlaw shoemakers because people can go barefoot.
Ban hospitals because people get sick anyway.
Let’s outlaw pens because, clearly, typing garbage into comment sections is the future of literacy.
Oh and hey—maybe we should stop planting trees because, y’know, forests burn down eventually anyway.
Let’s be real:
Nicholas gave Dee a taste of her own frostbitten logic, and now she’s stuck on the tundra trying to chase her tail in circles.
Beautiful.
DEE AGAIN (PART 2: BACK FOR MORE NONSENSE)
“Most breeds have been bastardized due to bad breeders... people can get a purebred from a shelter anyway, just no papers…”
Let me howl at the Moon for this one.
NO PAPERS? NO HEALTH TESTS?
That’s like buying a mammoth steak from a sketchy Ice Age roadside stand with a sign that says “MEAT. PROBLY BISON.”
You can get a “purebred” from a shelter the same way you can get a “Rolex” from a trench coat vendor in Times Square.
Looks real.
Ticks once.
Dies in three hours.
And the idea that “most breeds are bastardized” is rich, especially coming from someone who can’t tell the difference between responsible preservation breeding and Craigslist ‘accidents.’
Ma’am…
The Dire Wolf Project isn’t slapping dogs together like it’s Tinder for canines.
These aren’t your average “whoops, the neighbor’s lab got in the yard” specials.
These are planned, temperament-tested, health-screened, pack-raised heirlooms!
We’re not breeding for “cute.”
We’re breeding for legacy.
We’re not slapping AKC labels on disasters.
We’re resurrecting a prehistoric apex predator with the soul of a therapist.
MICHAEL FORMAN
"Backyard breeders have taken over. Puppy mills. Poorly bred dogs. Disgusting conditions..."
Michael, you’re spitting facts—but you’re throwing them at the wrong cave entrance.
That’s like walking into a Michelin-star steakhouse and shouting, “You carnivores and your gas station hot dogs are disgusting!”
Bruh.
You’re not wrong about backyard breeders, but if you’re swinging that club at the Dire Wolf Project, you’ve officially missed your mammoth.
We are not backyard breeders.
We are genetic preservationists with a cause, a code, and a 35-year mission to recreate the lost lords of the Ice Age.
We’re not out here breeding for Instagram likes.
We’re building dynasties.
We’re protecting bloodlines like sacred relics.
And we certainly don’t need to be lumped in with the puppy mill gremlins who probably think “temperament testing” is just seeing if the dog bites like a saber-tooth on espresso.
To all the clueless anti-breeder mobs out there:
You don’t need to love dog breeders.
But if you’re going to enter the arena and start swinging your emotional sticks around, maybe take two seconds to distinguish between a scam artist and a lifelong steward of an endangered legacy.
Because while you’re yapping on Facebook, the Dire Wolf Project is over here:
- Healing bloodlines
- Building bonds
- Training pups into family legends
- And dragging canine evolution back from extinction by the scruff of the neck.
So if you wanna bark at the moon, fine.
Just don’t be surprised when the real wolves start howling back!
Now, my beauties… trot on over to Facebook and enjoy the feeding frenzy.
https://www.facebook.com/photo/?fbid=1124063963083960&set=a.592835479540147
Jennifer Stoeckl is the co-founder of the Dire Wolf Project, founder of the DireWolf Guardians American Dirus Dog Training Program, and owner/operator of DireWolf Dogs of Vallecito. She lives in the beautiful inland northwest among the Ponderosa pine forests with her pack of American Dirus dogs.