This is not how breeding usually works

By Jennifer Stoeckl, MAT - Dire Wolf Project CEO, Feb. 24, 2026
Candy Crush - 13 weeks old - Mr Toffee 1
Mr. Toffee

Today I want to pull back the canvas flap of the den and let you see where the American Dirus™ dog is headed, not just physically, but in spirit.

Right now, we have three litters of puppies on the ground.

Two more are scheduled for later this year, bringing us to a total of five litters.

That number reflects a deliberate balance between progress and restraint, chosen with care rather than urgency.

We are not a puppy mill, with one litter tumbling over the next in an endless loop.

We breed only for the purpose of improving the breed.

Every pairing is chosen deliberately, following the original design set down by our founder, Lois Schwarz, whose influence still guides my hand even though she has now retired.

She is very much still part of the pack.

Early on in my breeding career, I learned a humbling lesson.

I can plan every breeding on paper for generations.

I can map genetics, predict outcomes, and justify each choice with careful reasoning.

And then life steps in, quiet and firm, and rearranges my entire design.

That is why we call what we do God’s Breeding Plan™.

There is a power greater than ourselves at work here.

I see it every time a litter arrives.

Millions of genetic combinations are possible in any match, yet only a handful of living, breathing puppies show up at the den door.

Those puppies arrive as real, tangible lives, placed directly in our care and inviting us to meet them as they are, rather than as projections of our expectations.

Yes, there is a loose plan.

I shared it recently in the Dire Wolf Project app so you could see the broad direction we are moving in.

But I cannot move forward with that plan until I come to know the actual puppies born into the project this year. Lives always come before the blueprint.

Maggie’s Candy Crush litter reminded me of that once again.

Going into that breeding, my intention was clear.

Maggie throws two traits we are actively working to reduce within the breed: white spotting and furnishings.

My goal was to retain a puppy without either trait and move the line forward.

Then the litter arrived.

Of the four puppies, the only one without white spotting was Mr. Toffee.

He also happened to be the smallest, the most fragile, and the one who required significant human support in his first days simply to stay with us.

Those early hours were uncertain.

Even now, though he has found his footing and holds his own, he remains smaller in stature than his siblings.

As you know, health always outranks appearance at the Dire Wolf Project™. Every time.

When I spoke with Lois on the phone recently, she confirmed what my instincts were already telling me.

I cannot choose Mr. Toffee, even though his coloring aligns perfectly with our visual goals.

His early struggle speaks louder than his coat.

Instead, the puppy who must be chosen for future breeding from this litter is Bubblegum Troll.

Unfortunately, he carries significant white spotting, which means delaying the removal of that trait for another generation.

Yet he is everything else we prize.

He is robust, heavy, giant in size, muscular, calm, and deeply gentle.

His vitality stands out clearly among his siblings.

His presence feels settled, the way a young Ice Age carnivore might have felt once it knew it belonged to the land beneath its paws.

Choosing him means patience.

It means trusting the long hunt rather than lunging for quick prey.

That choice is exactly what sets the Dire Wolf Project™ apart.

We do not select for appearance first.

We do not force outcomes because they photograph well or promise faster results.

Health comes first.

Temperament follows closely behind.

Appearance arrives in its proper season.

That is why not every American Dirus™ looks like a dire wolf yet.

We are not cutting corners to get there.

When the weather turns, remind me to show you Mount Everest now that he is fully grown.

I promise you will pause for a moment and squint, because he looks astonishingly close to a giant Ice Age canid.

We are getting there.

It simply takes time.

In a world hungry for instant results, this project asks for endurance.

No human led breeding program has ever bred a fully domesticated dog back toward its wild type without introducing modern wolf content.

Nature has done it before, with the Dingo and the Indian Pariah dog, through long wandering and environmental pressure.

But humans have not yet accomplished it.

We are attempting something rare and worth preserving.

If you feel that pull in your chest when you read these words, if you understand why this work must be slow and thoughtful and grounded in respect for life, I invite you to walk with us more closely.

The Founder’s Circle™ exists for those who want to help guard this work as it unfolds, season by season, generation by generation.

You can learn more here:

https://shop.direwolfproject.com/products/the-founder-s-circle

Thank you for being part of this pack, and for trusting the long trail instead of demanding the shortcut.


Jennifer Stoeckl is the co-founder of the Dire Wolf Project, founder of the DireWolf Guardians American Dirus Dog Training Program, and owner/operator of DireWolf Dogs of Vallecito. She lives in the beautiful inland northwest among the Ponderosa pine forests with her pack of American Dirus dogs.