Dire Wolf Project Book
THIS HIGHLY CONTROVERSIAL BOOK SHARES INTRIGUING STORIES BEHIND THE AMERICAN DIRUS DOG BREED, REFUTES CRITICAL ARGUMENTS FROM SKEPTICS, AND FULLY EXPLAINS THE BREED'S MOST DISPUTED BREEDING PRACTICES.
Backed by scientific research, the Dire Wolf Project breaks the mold formed by the most rigid dog breeding minds in order to think outside the proverbial whelping box.
Dear dog lover,
If you want to find out why most of the dog breeding community today needs a kick in the pants to wake them up from their debauchery, then this book will show you the fundamental flaws perpetrated by so many so-called "responsible breeders".
The revolutionary book is called:
Dire Wolf Project: Creating an Extraordinary Dog Breed
It's only intended for those people who can look past their own emotional barriers and think logically. If you already believe anyone breeding outside society's "rules" is an irresponsible, backyard breeder, then this book will make you gnash your teeth and clutch at your pearls in horror. Be forewarned, there is no money back guarantee. Love it or hate it, there are no take-backs.
So, to help you decide whether this book will change your life in a positive way and not make you running for the nearest "safe space", here's a snapshot of what's inside:
- The uncensored story of how Lois Schwarz made dog breeding history by creating an entirely new category of dog that came to be called the strongbred dog.
- Many real stories of the hero dogs that have graced our lives through the years and helped shape a new breed of dog.
- Why the Dire Wolf Project refuses to participate in AKC, UKC, ARBA, etc
- Why the "wait-to-breed" model of dog breeding relies on a false sense of security and causes more health problems for breeding females.
- Why regular and systematic crossbreeding with other dog breeds is essential for longterm breed-wide sustainability.
- Why inbreeding on superior dogs within the project is a must and without it a breed cannot hope to maintain a consistent type.
- Why the Dire Wolf Project has chosen to breed for an exact replication of an extinct species of canid.
- Why we sell dogs for profit
- How the Dire Wolf Project can claim to produce healthy dogs despite NOT formally health testing every single dog within the project.
"THE BOOK THEY TRIED TO BAN FROM THE DOG BREEDING WORLD"
Backyard breeder.
Scammer.
Frankenstein of dogs.
We've been called every name in the book.
But what if the real scandal isn't the Dire Wolf Project...
...but everything the traditional dog world is hiding from you?
Welcome to the book that blows the dog breeding world wide open:
Dire Wolf Project: Creating an Extraordinary Dog Breed
A 37-year exposé of the dirty truths, failed experiments, and broken ethics lurking beneath the surface of the modern canine industry.
And how one project said: "Enough."
WHAT THIS BOOK UNLOCKS (THAT MOST BREEDERS PRAY YOU NEVER READ):
- The shocking reason cancer rates in dogs have skyrocketed—and how selective breeding for the perfect look is making your dog sick.
- Why most brachycephalic breeds (bulldogs, pugs, etc.) are the result of aesthetic addiction—and what happens when we breed animals who can no longer breathe, birth, or regulate temperature.
- What makes a breeder a "puppy mill" in disguise—even if they post organic kibble and enrichment stations on Instagram.
- The terrifying truth about rescue trafficking—yes, it’s a thing. No, you won't believe how deep it goes.
- What your breeder might be hiding about OFA X-rays. (They call them "glow-in-the-dark dogs"... and yes, it's as sketchy as it sounds.)
- How "waiting to breed until age two" might actually harm the mother and her puppies—and why so-called "ethical breeding" often ignores biology.
- Why the Dire Wolf Project chooses strategic inbreeding (yes, you read that right) to protect genetic integrity and long-term health.
- Why AKC, UKC, and every other kennel club wanted us gone—and what their silence says about their values.
WHO SHOULD NOT BUY THIS BOOK:
- If you want a feel-good coffee table book about cute puppies, this ain't it.
- If your breeder told you their lines are "perfect" and you want to keep believing them... skip this page.
- If you're too emotionally attached to your dog's breed to question the health disasters it's hiding, please close this tab now.
But if you:
- ✅ Have ever looked at your dog and quietly wondered, "Did I do this right?"
- ✅ Feel like something is off about the entire pet industry
- ✅ Want to understand how to breed, raise, or choose a dog ethically... without blind faith in outdated rules
...then this book might just change your entire view of dog ownership.
WHAT YOU'LL DISCOVER INSIDE:
Real stories
Hero dogs. Near disasters. Ethical dilemmas. We take you inside the 30-year breeding journey that created the American Dirus™ dog—with all the triumphs, heartbreaks, and brutal decisions that came with it.
Genetic bombs
What happens when you breed for looks instead of function? This book doesn’t just tell you. It shows you with charts, stories, and the historical science to back it up.
Lies that sound like truth
- "Inbreeding is always bad."
- "Health testing guarantees healthy pups."
- "Crossbreeding ruins purity."
This book rips those cliches apart with logic, data, and lived experience.
The strongbred™ difference
Discover why the Dire Wolf Project ditched the term "purebred" in favor of a new standard: the Strongbred dog. Temperament, function, health—refined by nature, not ribbons.
The War on Wolves
Why we chose to recreate the dire wolf (Aenocyon dirus) in companion form... and what that choice revealed about the human-canine bond.
37 YEARS.
3,000 PAGES OF BREEDING RESEARCH.
1 BOOK TO RULE THEM ALL.
This is not theory. This is practice.
Everything in this book was hard-won through:
- Generations of real dogs
- Painful decisions that broke up families
- High-stakes breedings
- And the backlash of an industry terrified of real and lasting change
The Dire Wolf Project: Creating an Extraordinary Dog Breed is your invitation to see what no kennel club, rescue org, or "ethical breeder" wants you to know.
🌟 BONUS: THE CURIOUS DOG OWNER'S BULLET BLAST — YOU'LL FINALLY LEARN:
- Why the average dog's lifespan is plummeting—and what your breeder isn't testing for
- How to know if your favorite influencer breeder might secretly be running a high-end puppy mill
- The hidden damage caused by brachycephalic breeding (and why people still fall for it)
- The true cost of a rescue dog no one wants to talk about
- Why the American Dirus™ dog might be the most controversial breed you've never heard of
READ IT IF YOU DARE
This isn’t just a book. It’s a wake-up call.
To the industry. To the lies. To your own expectations.
It might piss you off. It might crack your worldview.
But if it means just one more dog lives a longer, happier life because someone dared to think differently...
Then every word will have been worth it.
ORDER NOW
Get the Book Here
And enter the den of the most controversial breeders in the world.
We’ll be waiting.
But don't just take our word for it. Here's what others had to say.
Not just another dog breeding book, Dire Wolf Project: Creating an Extraordinary Dog Breed is a rare and unique glimpse into the minds that began creating the American Alsatian dog over thirty years ago. Jennifer Stoeckl, the co-founder of the Dire Wolf Project, shares intriguing stories, refutes critical arguments from skeptics, and fully explains the breed's most controversial breeding practices. Backed by scientific research, the Dire Wolf Project breaks the mold formed by the most rigid dog breeding minds in order to think outside the proverbial whelping box. The Dire Wolf Project is a much needed comprehensive solution to the most heartbreaking health issues experienced in purebred dogs today. The project draws on age old breeding practices that have long been forgotten by today's standards while at the same time develops revolutionary new ideas that bring this unique companion dog into the limelight of today's most prestigious dog breeds. Enter the extraordinary world of the Dire Wolf Project and learn how a new dog breed begins, what it takes to sustain a diverse population over time, and how to travel from purebred to strongbred on the road to healthy, long-lived dogs.